The Franchise Trend

I have subscribed to National Geography العربية ONLY because I am interested in photography! Anyways, I started to look around the magazine & I was very unsatisfied with the content.

EVERY article in the magazine is a translated version from the original magazine. The only local content in this magazine was "the letter from the editor & the advertisements".

Instead of having a magazine like "Zahrat Al Khaleej", I demand attention on establishing local content magazines with high intellectual standards & creativity.

Here is an image of something I spotted in an article which made me decide to stop reading.

I looked at the original article in English & it had nothing that was a translation of an elephant.

Why should Abu Dhabi invest in franchising yet another "brand name" instead of investing in its locals in the media sector. We have been doing that perfectly now with (CNN Abu Dhabi, National Geographic Abu Dhabi, NYU Abu Dhabi, Sorbonne Abu Dhabi, NY Film Institute).

To whom it may concern, brand names only take away from the actual content & quality of the organization. Please re-consider where you invest.

"من أنفق ولم يحسب ، هلك ولم يدر"